SINGLE STRATEGY

Everyone’s releasing singles these days – but there’s a reason behind that trend.

We live in a single-driven economy. Today’s music listeners discover and engage with music one track at a time. When you release only a full album or EP, you get one pitch, one moment, one chance to show up in feeds and playlists. But when you release singles, you get multiple chances to appear in algorithmic playlists, stay visible in fans’ feeds, and build ongoing momentum.

Each single becomes an opportunity to connect – not just a product drop. When you release a track on its own, it’s easier to pitch to playlists, editorial curators, and press than an entire project all at once. You also give each song the space to breathe, gain traction, and teach you something about what resonates with your audience.

Another advantage is flexibility. You can start a pre-order campaign – for example on Bandcamp - with your first single and begin building interest long before the full album arrives. And because singles are lower cost per release, you can allocate more time and resources to promote each one thoughtfully rather than spreading everything across a whole album at once.

Releasing singles also gives you space to refine your promotional approach and adjust based on real feedback and engagement before your bigger project drops. This testing and learning cycle helps you build a more strategic release plan over time.

Instead of a single event, singles let you create a series of moments – each with its own visuals, stories, and promotional push – keeping you active, relevant, and top of mind throughout your campaign.

If you’re planning a release but aren’t sure how to structure it for maximum impact, let us guide you.

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