Thinking of releasing a record in spring? Then summer is the time to start planning. From single release schedules to pitching timelines and physical production, this post breaks down why early prep matters – and how to do it right.

Physical formats still matter – especially in jazz, world, and rock. With vinyl sales rising and fans craving tangible connections, making a physical record can be a smart move. Start small, know your audience, and if you need support, we’re here to help.

Streaming has changed the music industry in profound ways – opening doors for independent artists while creating new challenges around revenue, visibility, and attention. In this article, we explore the real pros and cons of streaming platforms, from global reach and playlist power to low payouts and algorithm pressure.

Your artist profile on streaming platforms is more important than you think. It’s the first thing listeners, editors, and algorithms look at – and if it’s outdated or messy, you could be missing key opportunities. In this post, we break down why profiles matter, what to update, and how to make the most of your presence on Spotify, Apple Music, TIDAL, and more.

Streaming may dominate, but 2024 showed clear signs of change. Physical formats are holding strong in genres like jazz, and superfans are driving new revenue. For independent artists, it’s time to think beyond the algorithm - and release with intention.

More artists are going independent than ever before – but independence doesn’t mean doing it alone. At Release the Kraken, we support musicians with strategy, distribution, and tools to navigate today’s music industry, from streaming to merch and beyond.